Flavour Trends in Vaping: What’s Hot Right Now – Vape Direct
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Time to read 8 min
Explore the latest flavour trends in vaping! Discover what’s popular now, from fruity blends to unique savoury options.
The world of vaping is so much larger than people initially think when they first start vaping as a hobby. From multiple types of vape device to thousands upon thousands of flavour options – there is so much to explore that it is easy to become lost in it all.
We have put together the E-liquid ultimate guide to help you navigate the mire already. However, we here at Vape Direct are behind the driving wheel of industry changes and understand just how confusing it can be to find your way to a good product. That’s where we come in – the most trusted vape device and supply store in Milton Keynes.
This article will summarise the different flavour options you have in e-liquids before suggesting some top brand names and top selling vape juices within that flavour category. Looking for a place to start to find the best e-liquid for you? This is it.
Flavour Trends in Vaping
What’s hot in vaping right now? These flavour types are both currently popular and always sell out if you’re not fast enough. Taste test the following combos to find the right vape juice for your favourite vape device.
1 – Fruity Flavours
Fruity flavours will always be top of the list in terms of vaper’s favourite vape juices. In the original days of vape devices, most of the e-liquids were tobacco flavoured. Fruit flavourings quickly became popular once the scope of the invention of vaping was fully understood. Ever since then, flavours like Lemon & Lime, Black Grape, and the famous Double Apple have been increasingly popular.
Fruit flavours are aimed at those vape device users who want a refreshing, tasty, fun vaping experience. Fruit flavours are uplifting, often perfectly suited to a night out with friends or any other group which might object to that harsh tobacco scent. Fruity flavours are more socially acceptable. Far fewer people complain about the smell of raspberry vape juice than they do about cigarette smoke.
Fruity Vape Juice Flavours Which We Recommend Include:
· Pineapple Ice is a brilliant fruit-to-menthol crossover. Get it now for money off the 100ml shortfill.
· Strawberry, Raspberry and Blueberry Punx is a fan favourite.
· Watermelon and Watermelon Ice are two top sellers thanks to the old Elfbar Watermelon disposables.
· Ohmbrew has a Fizzy Cherry Cola flavour which mixes the fresh, fruitiness of cherries with the sweetness of soda.
· V4pour have some great budget-but-brilliant fruit flavours, including Apple, Mango, and Strawberry Menthol.
Browse our full range of fruity vape juices here with Vape Direct.
2 – Dessert Flavours
Dessert flavours of e-liquid are a tasty alternative to fruity flavours for those who have a particularly sweet tooth. Are you on a diet? Do you want to fill your mouth with sweet; decadent tastes all day long without having to worry about the calories? Then vaping dessert flavoured e-liquids is exactly the treat you need.
Dessert flavours like cheesecake and vanilla custard are comforting. They offer a nostalgic glimmer into school dinner desserts of the 80s and 90s. These sweet, delicious vape juices can imitate any flavour that you can recall. And the best thing about e-liquids is that you can also mix your own up, if you can’t find the one you are looking for… but mixing your own e-liquids is a conversation for another time.
Dessert Vape Juice Flavours Which We Recommend Include:
· Banana Caramel Waffle has been an up and coming dessert vape juice flavour this year. Team it with your morning coffee and it is just amazing.
· If you prefer your flavours old-school, then you can always mix sour and sweet with a tangy Rhubarb and Custard vape juice from OhmBrew.
· Need budget friendly vape juice? V4Pour has lovely toffee and vanilla flavoured vape juices on offer.
· Mix fruity with desserts in once big tasting juice with yummy options like Mango and Vanilla Ice Cream or Lemon Custard e-liquids.
· Seriously donuts, Original Glazed flavour e-liquid is an absolute must-try for the vape device user with a sweet tooth. Popular in 2025, this range also includes Lemon Drizzle, Strawberries and Cream, and Raspberry Jam.
· And if you enjoy the dessert flavours of vape juice then you might just love the bakery and cream e-liquids at VapeDirect.com.
You can view our full range of dessert flavoured vape juices in our online shop!
3 – Menthol and Mint Variants
Minty vape juice and menthol e-liquids were one of the first types of flavoured e-liquids created after the original tobacco flavour was developed. Minty and Menthol vape juices were made to replace minty and menthol cigarettes. After all, the invention of vape devices was specifically made to help users to cut down on cigarettes.
These vapes replace the menthol cigarettes that your granny used to smoke… and she’d probably love them! There are plenty of benefits to vaping minty e-liquids. Everyone loves fresh breath and people don’t cover their mouths as they pass you in the street to avoid breathing in your vape breath.
Shout out to menthol vape juice for making vaping on your break at work less obvious. It may be this factor which has seen menthol and mint vape juices experience a huge resurgence in 2025.
Mint is refreshing, cooling, and can be teamed with multiple different flavour variants. Fruit + menthol (ice) is a common mix, for example.
The Menthol and Minty Vape Juice Flavours Which We Recommend Include:
· V4Pour hit hard out of the gate with straight cool mint, mint and menthol flavours, no frills.
· If you love the Riot Squad brand, then your minty flavours are all described as “burst” flavours. For example Blue Burst and Purple Burst. These are popular because they mix mint with dessert and fruit flavours all in one juicy combo.
· Strawberry Ice and Banana Ice are probably the vape juice flavours of 2025.
· Triple Mint is a fan favourite – for when minty + menthol just isn’t enough.
Shop here for our full selection of minty and menthol vape juice flavours!
4 – Savoury and Unique Flavours
Vapes originally came in tobacco flavour, then came fruits and mints. Since those olden days, a whole new world of unconventionally savoury flavours has opened up. While many still include tobacco based flavours, some don’t.
Once you have conquered the world of fruity, sweet, and minty flavours of e-liquid, then savoury vape juices start to gain appeal. To this day, tobacco flavour vape juice is still the top dog for vapers. It is the best option for those intending to quit smoking. The more… interesting savoury flavours are very much the territory of the vape juice connoisseur.
Savoury Vape Juice Flavours Which We Recommend Include:
· Rollie flavour is increasingly popular. V4Pour have excellent savoury e-juices, including UK Cig and Silver and Gold – all made to taste just like your rolling tobacco or normal smokes.
· Add a little sweetness to your tobacco with a hint of caramel with Carabacco, or go for a smoother tasting hit with Cream Leaf flavour.
· OhmBrew have coffee flavoured vape juice. Try a Caramel Latte or a Cappuccino e-liquid on for size.
· Wick Liquor are known for rich, savoury, scrumptious blends. Check out Panama Lounge Delta or Racer. These frequently sell out due to popularity.
You Can View Our Full Range of Tobacco and Savoury Flavour e-Liquids at VapeDirect.com!
5 – Beverage-Inspired Flavours
Modern trends in vape juice don’t stop with dessert imitation or mimicking your favourite candy bar. Right now, it is bang on-vaping-trend to be seen puffing a beverage inspired vape juice.
That’s right – you can find any of your favourite flavours of soda pop in vape juice form. Flavours include the cherry coke of your youth as well as normal cola, cream soda, and a whole bunch of other delightful tastes.
Beverage-Inspired Vape Juice Flavours Which We Recommend Include:
· Fancy mixing alcohol with mint and fruit? Yep? That’s what Fresh Menthol Mojito by Bar Juice does.
· Enjoy a Peach Ice Tea but don’t drink it!
· Berry Crush and Fizzy Cherry are both drink flavours of vape juice.
· OhmBrew make a Blue Slush drink inspired vape juice which is a popular favourite.
· Get nostalgic with Pink Lemonade, Grape Soda, or Raspberry Sherbert Flavours.
You can shop for drink flavoured vape juice bottles online with Vape Direct!
6 – Seasonal and Limited Edition Flavours
We cannot examine the flavour profiles of vape juice which are popular each year without making a nod towards seasonal vape juice flavours. Every year these return. Think about how you always get cinnamon cookies at Christmas time or mulled wine flavour everything… the same can be said of the world of vape juices.
At the time of writing, we have just entered Autumn of 2025 and the seasonal vape juices are already hitting the shelves. Speaking of cinnamon, a Cinnamon Sugar flavour of vape juice just arrived on our shelves. These are often limited edition for the duration of a season.
Popular Seasonal Vape Juices Which We Recommend Include:
· Summertime attracts refreshing fruit and menthol flavours. Mango Guava Ice, Blueberry, and Double Berry vape juices are all common.
· Springtime attracts flavours which are lighter on the palate, such as Sparkling Cherry, Raspberry Watermelon, and Lemon Lime.
· Autumn time comes with rich cinnamons, pumpkin spice, and warming Strawberry, Banana, Marshmallow.
· Winter brings on the heat and the cold, with Ice & Berg, Apple Muffins, and the festive taste of Blueberry Cherry Cranberry vape juices.
· Special mention to favourites which reflect the seasons, such as summer fruits or strawberry snoow.
The Best Place to Find Seasonal Vape Juices is in our Just in Section!
Conclusion: When You,
Need Excellent Vape Juice Flavours, make it Vape Direct
Vape juice trends continue to change year on year but there are those core flavours which always remain firm favourites. While plain fruit vape juices might seem boring, these work best for mixing your own vape juice. They can also be used to discern which flavours you like best before you jump into a fifty mil shortfill bottle of a flavour which you don’t particularly like.
Dessert, candy, and drink based vape juices all serve to replace some of the sweet cravings you might have throughout the day. Vaping does not transfer calories like you might get if you were eating those desserts instead of breathing them. You can fulfil your cravings without expanding your waistline, making soda flavoured vape juices a win-win.
Tobacco and minty flavours of vape juice will be around when all other flavours are gone. Limited edition vape juices are fine, but they don’t have the seasonal staying power of the old familiars.
It is safe to say that there is a vape juice flavour for everyone and that you can probably find that flavour stocked on the Vape Direct shelves. Visit our Milton Keynes shops or buy vape juice from Vape Direct online. You can also buy vape devices, parts, and other supplies instore. As one of Britain’s favourite e0liquid suppliers, we are positive you will not be disappointed.
